On 22nd June 2024, Napas Agro Processors rolled out its new flavours of Snap Fruit Drink. On top of Mango and Pineapple, Apple, and Mixed Berries were introduced to the market. The introduction of new flavours also coincided with a change in packaging. The PET bottle was changed to a better-looking, steadier, and personalized bottle to match the quality inside.
This was the culmination of months of research and development that included various
stakeholders, both within and outside the company. It should be noted that the products were quickly rolled out to all establishments including all major supermarkets as well as retailers, wholesalers, and schools.
In the weeks that followed, customers got the opportunity to taste the new products and for every customer the Snap Team encountered, there were glowing tributes to the products with many customers making purchases and recommending the product to various other customers.
Among the events was the World MSME Day celebration at the Imperial Royale Hotel on 27th June 2024. Here, many government dignitaries, partners, and the general business community got the opportunity to taste all our products and offer feedback.
With the current developments and more to come, Snap Fruit Drink is set to expand its footprint in the Ugandan market and beyond.